Week 0 - Introduction

Week 1 - Surveying the Landscape

1. Welcome to the Internet

Week 2 - So, You Have An Idea?

1. Let’s Get You Some New Ideas
2. Controlling Your Creativity
3. Nurturing the Seed

Week 3 - Something Small

1. The Next Big Thing
2. Now that that’s done, shall we begin?

Week 4 - Surviving Yourself

1. First, some lessons to grow on
2. If you survived, now your product exists but . . .
3. It all comes down to money

Week 5 - Your Market

1. A Canticle of Risk
2. Surviving the culture of “free”
3. What’s all this talk of utility?

Week 6 - Wish, Rinse and Repeat

1. Your product hates you
2. Some final hurdles

Week 7 - Launch Day And Beyond

1. Finally it’s launch day
2. Building For The Mainstream
3. Writing a Pitch

Appendix